In an age of DIY search tools and information overload, it's no longer a matter of how much information you find - it's what you do with it. Our clients crave answers and insights – not more information – and research professionals need to find new ways to deliver results in order to stay relevant. Displaying research results in charts, diagrams, data maps, and other visual formats adds impact and brings clarity where words often fail. In this session, Marcy Phelps shares some low-cost techniques for packaging and delivering information that's useful to clients, while increasing your value. Learn how to choose the right information graphic, simple tools for creating graphics, and tips for communicating your message more effectively - and no coding required. Bring your laptops and create some templates that you can use right away!
Program Take-Aways
- Participants will identify three reasons why presenting information in visual formats adds value to deliverables.
- Participants will learn how to compare the different types of graphics and their appropriate uses.
- Participants will learn how to select the right graphic based on client needs, type of information, and results of analysis.
- Participants will create templates for three types of graphics.
