Many aspects of our lives are now impacted by ‘big data’, and what and how we eat is no exception. From precision data collection in agricultural fields to enhance crop yield, to data mining of consumer behavior data to enhance sales, the food on our tables has likely been flavored in some way by big data. This session will bring to light some of the fascinating practices in data mining as they relate to the food we eat. Whether you are there as an information professional in a corporate library interested in learning more about this increasingly important marketing practice, as an academic librarian hoping to better understand the role of big data in research, or simply as a consumer wondering about the food you buy and eat, this session will have something for everyone.
Program Take-Aways
- Participants will learn about how data mining techniques are applied in the agriculture and food industries.
- Participants will apply big data concepts to their own areas of industry or research and consider how libraries can support these efforts.
