The role that social media plays in our lives is increasing rapidly. Beyond finding friends on Facebook, and reading scandalous celebrity tweets, the fragmented social media landscape has fundamentally changed the way we consume information. Hear strategies from several social media experts on how they monitor social media, and the tools they use to stay aware of what's “trending” as well as trends that are emerging in social media formats. Find out how information gleaned from “casual data mining” of social media outlets including Twitter, Facebook, Pinterest, Tumblr, blogs, forums, and online news sites is used for professional activities including journalism and law enforcement.
